NBC 7 San Diego featured Adopt A Farmer, formerly known as Adopt An Avocado Tree, as a unique program working to revive San Diego County's struggling family farms. The segment introduced viewers to the model behind Heal The Earth: connecting everyday supporters directly with the growers who need them most, one farm sponsorship at a time.
The coverage looked at why so many local farms are one hard season away from selling the land, and how a direct relationship between a farm and the people who back it can help change that.